data-fsc-item-unitPrice Product Level Directives(priceValue – unitDiscountValue) ‘Pretty’ price – string
data-fsc-item-priceTotalValue Product Level Directives(quantity x priceValue) no discounts included – numeric
data-fsc-item-priceTotal Product Level Directives(quantity x priceValue) ‘Pretty’ price with currency symbol – no discounts included – string